![]() Ghostery notifies you that these things are present, and which companies operate them. These can be items like social network widgets, advertisements, invisible pixels used for tracking and analytics, and so on. The collected data would be shared with the Better Business Bureau and offered to university students, researcher as well as journalists to support their studies. Ghostery looks for third-party page elements (or 'trackers') on the web pages you visit. Additionally, Ghostery would collect data only when Ghostrank is enabled. Consequently, the German computer magazine Chip comes to the conclusion to not recommend installing the software and suggests NoScript as a (partial) alternative.Īccording to Evidon, Ghostery does not collect any information which could be used to identify users or target ads specifically at individual users. This is also reflected in the German branch of the magazine. ![]() Tom Simonite of Technology Review explains that with the "Ghostrank" feature enabled Ghostery sends collected user data back to the vendor, who then offers it for sale to ad firms. "Evidon has a financial incentive to encourage the program's adoption and discourage alternatives like Do Not Track and cookie blocking as well as to maintain positive relationships with intrusive advertising companies", says Jonathan Mayer, a Stanford grad student and privacy advocate. Thus, not everyone sees Evidon's business model as conflict-free. GhostRank takes note of ads encountered and blocked, and sends that information, though anonymously, back to advertisers so they can better formulate their ads to avoid being blocked. But it does have an opt-in feature named GhostRank that can be checked to "support" them. ![]() Ghostery blocks sites from gathering personal information. "Some sources say that Evidon, the company owning Ghostery, plays a dual role in the online advertising industry. Here's the criticism section of the Wikipedia article on Ghostery:
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